AI-Powered Lending Takes Center Stage

New Delhi: Salesforce has announced a strategic collaboration with Hero FinCorp, one of India’s leading diversified non-banking financial companies (NBFCs), to accelerate and modernize loan processing through its AI-powered Agentforce platform.

The partnership marks a significant milestone in the adoption of artificial intelligence within India’s financial services sector, enabling Hero FinCorp to streamline lending operations, improve customer experiences, and significantly reduce loan approval times.

Salesforce Agentforce is a platform designed to build and deploy autonomous AI agents across an organization. By combining Agentforce with Data 360, MuleSoft, Agentforce Sales, and Agentforce Service, Hero FinCorp has created a connected and intelligent lending ecosystem capable of automating complex loan-processing workflows.

Driving Faster Loan Approvals Through Automation

The implementation has already produced measurable business outcomes. Hero FinCorp has achieved a 72% improvement in loan turnaround time for two-wheeler financing, with a majority of applications now moving through Agentforce-enabled workflows.

The AI-powered platform automates key stages across both pre-sanction and post-sanction processes, including:

• Document extraction and verification
• Application validation
• PAN and Aadhaar authentication
• Credit and banking checks
• E-signature initiation
• Loan documentation
• Loan disbursement

By reducing manual intervention and eliminating operational bottlenecks, Hero FinCorp is able to process applications faster while maintaining accuracy and compliance.

Building a Connected Lending Ecosystem

At the heart of the transformation is Salesforce’s integrated technology stack.

Data 360 unifies customer and operational data from Salesforce and external sources, creating a trusted foundation for AI-driven decision-making and automation. Meanwhile, MuleSoft connects government verification systems, financial institutions, and document repositories through API-led integrations, enabling seamless information flow across the lending lifecycle.

Agentforce Sales and Agentforce Service further support customer-facing and operational workflows, helping Hero FinCorp deliver a more efficient experience for borrowers, dealer partners, and employees.

Faster Credit Access for Millions

According to Salesforce, the initiative has helped Hero FinCorp streamline key stages of the lending journey, enabling faster access to credit for first-time buyers while strengthening relationships with its dealer network.

The company has also reduced a significant number of “Not In Good Order” (NIGO) cases during the sales stage, minimizing rework, reducing delays, and creating a smoother borrowing experience.

Today, the solution supports thousands of dealers across India, helping Hero FinCorp scale operations efficiently while meeting growing demand for consumer financing.

Leadership Perspective

Commenting on the collaboration, Abhimanyu Munjal, Managing Director and CEO of Hero FinCorp, stated that the company is leveraging AI, data, and digital innovation to transform how customers access credit.

He emphasized that improving speed, efficiency, and customer experience remains a strategic priority as Hero FinCorp expands financial inclusion across India. The partnership with Salesforce supports this vision by streamlining critical stages of the lending lifecycle and building a more agile, customer-centric lending platform.

Mankiran Chowhan, Managing Director of Salesforce India, noted that AI is rapidly becoming a strategic enabler for the future of financial services. He highlighted Hero FinCorp’s use of Agentforce, automation, and unified data to reimagine loan processing and deliver greater efficiency, scalability, and customer service.

Beyond Automation: A Foundation for Future Growth

The collaboration builds upon Hero FinCorp’s existing Salesforce ecosystem and demonstrates how financial institutions can leverage trusted AI to modernize core business processes.

Hero FinCorp is already exploring additional AI-powered use cases across business loans, loan-against-property offerings, car loans, and sales operations. By creating a strong foundation of data, automation, and AI, the company aims to further streamline operations, empower employees, and expand access to financing across India.

Conclusion

The partnership between Hero FinCorp and Salesforce showcases the growing role of AI in transforming financial services. With Agentforce at the center of its lending operations, Hero FinCorp is setting new benchmarks for speed, efficiency, and customer experience in loan processing.

As digital lending continues to evolve, this collaboration serves as a powerful example of how AI-driven automation can help financial institutions scale operations, improve customer satisfaction, and drive sustainable growth in an increasingly competitive market.