Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using advanced lead intelligence and data enrichment.
Salesforce continues to solidify its leadership in sales technology with its latest strategic move: signing a definitive agreement to acquire Bluebirds, an innovative AI-powered prospecting platform. This acquisition underscores Salesforce’s commitment to integrating cutting-edge artificial intelligence and automation into its Sales Cloud ecosystem, empowering sales teams to work smarter and close deals faster.
Earlier this year, Salesforce made headlines with its landmark $8 billion acquisition of Informatica, a global leader in data management. The deal marked a significant expansion of Salesforce’s Data Cloud capabilities, reinforcing its ability to help customers harness and govern their data more effectively. A detailed overview is available in our blog post: Salesforce Agrees to Buy Informatica in $8 Billion Deal, with further insights in Why Salesforce Acquired Informatica for $8 Billion?.
Building on that momentum, Salesforce’s acquisition of Bluebirds demonstrates its continued focus on optimizing sales processes through AI. Bluebirds’ technology strengthens Salesforce’s growing portfolio by tackling a critical challenge in sales: identifying and engaging high-potential leads more efficiently.
Salesforce has long been at the forefront of cloud-based customer relationship management (CRM), helping businesses automate and streamline their sales, service, and marketing operations. With AI-driven tools like Einstein, Salesforce is continually evolving to provide deeper insights, predictive analytics, and automation to its users.
The integration of Bluebirds is set to further enhance Salesforce’s AI roadmap, enabling the company to deliver next-generation prospecting tools directly within its Sales Cloud and Agentforce platforms.
Bluebirds is a leading AI-powered prospecting platform that uses advanced lead intelligence and data enrichment to help sales teams identify and connect with the right leads quickly. Its agentic technology streamlines top-of-funnel prospecting, reducing the time sales reps spend on busywork and increasing their focus on closing deals.
Founded with the vision to unify and simplify sales prospecting, Bluebirds has developed tools that eliminate the need for sales teams to juggle multiple disconnected applications. Their expertise in AI and agentic systems — a form of autonomous software that actively assists users — positions them as a perfect fit for Salesforce’s vision of intelligent, automated selling.
By integrating Bluebirds’ capabilities into Sales Cloud and Agentforce, Salesforce will offer its customers new ways to automate pre-sales workflows and improve productivity. Sales teams will benefit from:
Kris Billmaier, EVP and GM of Sales Cloud at Salesforce, summarized the impact:
“Every sales team wants to spend less time on busywork and more time closing deals. Bluebirds’ technology will help us deliver smarter, AI-powered prospecting that makes sellers more productive from day one, right inside the Salesforce platform.”
Conclusion
Salesforce’s acquisition of Bluebirds marks another strategic step toward transforming sales teams through intelligent automation and AI. As the deal is expected to close in the third quarter of Salesforce’s fiscal year 2026, customers and partners alike can look forward to a future where prospecting is faster, smarter, and seamlessly integrated into the platforms they rely on every day.
Stay tuned to CloudCentric for more updates from the Salesforce Summit and insights on how Salesforce’s expanding ecosystem continues to drive innovation in the cloud sales space.
