About Company

SPM Medicare is a leading manufacturer of high-quality medical devices and apparels, offering a comprehensive range of products across both categories. Renowned for adhering to international standards, SPM holds certifications such as EN ISO 13485 and CE, demonstrating its commitment to modern manufacturing practices with a strong emphasis on safety, hygiene, and quality.

The company operates from a state-of-the-art manufacturing facility strategically located in the heart of the National Capital Region’s industrial hub. This location provides SPM Medicare with the unique advantage of efficiently meeting domestic demand while minimizing transportation time for clients across India.

In addition to its core manufacturing capabilities, SPM Medicare offers a range of specialized services tailored to a select clientele. These services include project consulting, preparation of feasibility and detailed project reports (DPR), as well as turnkey EPC services. The latter encompasses regulatory assistance for site evaluation and selection, detailed engineering, procurement services, and construction supervision, ensuring a comprehensive approach to project execution.

Despite its rapid growth, both domestically and internationally, SPM Medicare’s foundational values remain rooted in safety, quality, teamwork, integrity, respect for people, and customer satisfaction. These core principles have been instrumental in driving the company’s success. As a result, SPM has established a strong presence in 28 countries worldwide. The company is currently completing registration formalities, with plans to expand its reach and begin unrestricted exports in the coming months.

SPM Medicare’s unwavering focus on delivering superior products and services continues to solidify its reputation as a trusted partner in the global healthcare industry.

SPM Medicare faced several challenges

• Managing the entire end-to-end visit process.
• Lack of proper lead management from platforms like IndiaMart, Facebook, and the company website, along with the follow-up and conversion of these leads into opportunities.
• Inter-departmental coordination was a time-consuming and inefficient task.
• Meetings and conversations were no longer effectively tracked.
• Quote creation and management were not streamlined.
• Proper assignment of customers was not being executed efficiently.

Service we provided to SPM Medicare

• Salesforce Enterprise Licenses: CloudCentric enabled SPM Medicare with Salesforce Enterprise licenses, providing them with a comprehensive CRM solution that helps manage customer relationships, streamline sales processes, and enhance overall operational efficiency. This solution allows SPM Medicare to track leads, opportunities, and customer interactions seamlessly, enabling better decision-making and improved customer service.
• CloudCentric WhatsApp Integration: To improve customer communication, CloudCentric integrated WhatsApp with Salesforce for SPM Medicare. This integration automates WhatsApp messages, enabling seamless communication with customers. It enhances the customer experience by providing real-time updates, quotes, and notifications, all directly through WhatsApp.
• Campaign Management: CloudCentric implemented Salesforce‘s campaign management features for SPM Medicare, enabling them to effectively manage marketing campaigns. This service allows SPM Medicare to track leads generated from various sources such as Facebook campaigns, ensuring all leads are properly managed and nurtured for conversion into opportunities. With this system in place, SPM Medicare can create targeted campaigns, track their progress, and measure their success, leading to higher engagement and ROI.

How CloudCentric Helped

• Salesforce CRM was proposed as the system to manage leads from 99acres, the website, and manual entries from the Salesforce platform.
• The CRM system simplifies coordination among various inter-departmental stakeholders.
• Efficiently manage all visits, calls, and discussions for each customer.
• Customer allotment is automated, eliminating manual processes.
• Track customers to whom quotes have been sent.
• Monitor payment status 
• WhatsApp integration enables automatic sending of messages to customers.
• Facilitate one-to-one customer chat for direct communication.
• Support the creation of multiple quotes for both domestic and international customers.
• Manage different billing and shipping addresses for customers.

Results & Benefits

• With custom development of capturing customer and broker pictures and assigning RM is just one single click.
• User friendly interface helped users to become more efficient.
• Easy Categorize different types of accounts for Brand and Broker and track their status.
• Users can now coordinate among all related departments from the CRM system now.
• Looking at the overall operation is now very easy for management and other stakeholders through various Reports & Dashboards.

Conclusion

In conclusion, the implementation of Salesforce CRM has significantly transformed the way SPM Medicare manages its sales processes and customer relationships. By streamlining lead management from multiple sources such as Facebook campaigns and the website, automating customer assignments, and enhancing inter-departmental coordination, the company has achieved a more efficient and organized system. The user-friendly interface, along with features like WhatsApp integration and comprehensive reporting, has further improved productivity and decision-making. With the ability to track customer interactions, payments, and quotes, SPM Medicare is now equipped to offer a seamless and more personalized experience for both domestic and international  . This integration has not only simplified operations but also positioned the company for sustainable growth and success in the future.

A special thanks to the entire team at CloudCentric, the Salesforce team, and the SPM Medicare team for their collaborative efforts in making this project a success. Your dedication and hard work have been instrumental in achieving these remarkable results. We look forward to continued success and growth together!